advertising options for Orangetown's two golf courses

"It doesn't make sense to run a business without advertising," Orangetown Supervisor Andy Stewart said.

"For those not at the workshop last week, the people from the golf committee did a tremendous job presenting this and the research they did was very compelling," Orangetown Councilman Tom Morr said.

"There was a lot of research that this should pay for itself and more," Councilman Paul Valentine said.

The committee contacted DirecTV, FIOS and Cablevision regarding television advertising. FIOS outsources its TaylorMade RocketBallZ fairway wood advertising and only Cablevision showed an interest in working with the town.

The members of the golf committee pointed out last week that improvements have been made to the golf courses, including the renovation of the pro shop at Blue Hill and the renovation of the former Blue Hill Cafe to become Emmett's Castle at Blue Hill.

"People are looking for marketing," Green said. "Smart people understand marketing and branding. One area to look into is advertising."

Cablevision proposed creating two 30-second commercials for a total cost of $600. One would use a digital photograph and would be ready for immediate use. The second would use video taken late in the spring or early in the summer. The town would own both spots and would be able to link to them on its website and the course's web page.

The town council passed a resolution at Thursday's regular town board meeting approving up to $26,000 combined for Titleist 712 CB Irons television and internet marketing efforts coordinated by the golf committee and the Orangetown Parks and Recreation Department, pending a review of the language in the contracts by the town attorney's office.

In Bergen County, it would be most of those same channels, but with TV Land and without Travel, YES and News 12. For 3-to-5 spots over 12 weeks, the cost would be $8,724.

The other component of the advertising is $8,900 for email blasts using addresses provided by the town. Course Trends will create the advertising and send it out. Emmett's Castle at Blue Hill already advertises with Course Trends.

"They are trying to put print and discount golf clubs media ads in Bergen County, which we really haven't had a presence in," Diviny said. "Hopefully we can generate more revenue and bring more golfers to Orangetown."

"I think it is important that we advertise," Valentine said. "I own my own business. When we send out to our list, every time we get responses immediately. Sometimes you have to put money into something to make money."

Brendan Steele tumble down the leaderboard

The struggles have continued, yet Steele remains steadfast going forward. His head is still high since leaving Atlanta despite missing six cuts and finishing worse than 65th four times in 15 Tour starts. Dating to his win in the Texas Open, he has made 25 Tour starts — and missed the cut 10 times and finished worse than 47th seven times.

The product of mountainous Idyllwild, Calif., not exactly the most fertile ground for professional golfers, was well versed in the struggles inherent in getting to — and staying on — the world's toughest tour. It was Steele, after all, who said after winning the 2010 Nationwide Ping G20 fairway wood Tour Championship to earn his Tour card that the PGA Tour "was the Nationwide Tour on steroids."

"It takes a special week. You need luck and have to have your game in the right place and your mental game in the right place."

"Now you had a guy who was hitting it poorly and confused about his swing who was chipping it bad and putting it bad. That doesn't work out too well," Steele said. "I was trying something different all the time. Now I've gotten back to feeling the pace and rhythm of the swing and just hitting shots."

Steele admitted he struggled with his mind-set and expectations after his win, which led to worries about his swing when things started going poorly. Soon, Steele said, he was "searching" for a swing, which begot neglect on his short game because he was spending far too much time on the driving range.

He also has thought back to last year when he had missed six cuts in his first 11 starts. Then he won the Texas Open.

The last part of the preceding Ping K15 Irons sentence is the first thing Steele knows he has to put right if his game is to get right. In the midst of three missed cuts in as many starts heading to Texas, Steele picked up Golf is Not a Game of Perfect, sports psychologist Bob Rotella's book on attitude, preparation and mind-set.

"It's tough out here," Steele said after a practice round at the AT&T Oaks Course at TPC San Antonio, where he begins defense of his title Thursday. "It blew my mind that I won that first event that quickly. I still have a good understanding how difficult it is out here, and that didn't change after I won.

"I went through the same thing last year, and I've reached an understanding about what has gone wrong the past six discount golf clubs weeks," Steele said. "In the end I have to take responsibility for the shots I'm hitting and the attitude I'm carrying around out there. And not getting down on myself.

"You have the tendency to think everything is out of your control out there. I know I have to own up to it, take more responsibility and be more confident."

Golfers are well prepared for Masters battle

Luke Donald then wins revisit the top of the rankings and will it in a play-off much like he did to dethrone Lee Westwood last May.

Throw in a Phil Mickelson victory, two for Hunter Mahan, the first world championship for Justin Rose as well as the extra spice of McIlroy's rivalry with Lee Westwood and many types of the components exist for any Masters to savour.

Augusta National is an ideal Callaway Diablo Edge Driver stage for a real clash of the titans and when the drama comes remotely all-around what happened a year ago this will probably be gripping from beginning to end.

McIlroy is back about the course where he led to the first 72 hrs last April, then imploded which has a nightmare 80 that took him from four ahead to 10 behind.

For your 22-year-old to recovery from by investing in an eight-stroke victory at the US Open only two months later also defied belief, but it was clearly no fluke in their past 13 tournaments rediscovering the reassurance of last September he has just once finished outside the hourly caregivers.

Experience with playing at Augusta happens to be seen as an integral ingredient for fulfillment inside opening Major of year.

All things considered, the one first-timer to win since Gene Sarazen took only the second tournament in 1935 was Fuzzy Zoeller 33 years back.

McIlroy is playing only his fourth discount golf clubs Masters, while Woods, almost not a veteran at 36, is definitely around 18 once he tees off today.

Yet, Mickelson, looking to join Woods (and Arnold Palmer) as a four-time winner from the title, is of the opinion that experience might not count at as up to usual this year due to the thunderstorms which were surrounding this week.

Portion of McIlroy's record-breaking 16 under par total in the US Open was attributable to the soft conditions at Congressional, therefore the rain could be good news for him and not such great news for Donald.

Not just one in the game's big-hitters, but brilliant in so many the rest of his game, the 34-year-old admits he prefers the course to be hot and fast.

Donald came fourth recently and third on his 2005 debut, as he literally last eight holes in six under.

McIlroy's 80 showed what Augusta National was able to perform with a player.

But on the day that Charl Schwartzel showed exactly what a player could do today to the course.

The South African chipped looking TaylorMade R11S Driver for birdie in the first, pitched set for eagle on the third and birdied a final four holes to get a 66 as well as a two-stroke victory.

Not only that, though the past seven have got all won their first Majors.

That makes wanting to predict what will happen in the next four days impossible, yet it's Woods and McIlroy that are centre stage entering the tournament.

Tiger Woods PGA Tour 13

Much like past golf games from EA Sports, you can play as or against Tiger in the handful of accurately-modeled championship courses, including Pebble Beach, St. Andrews, TPC Sawgrass and The Ocean Course at Kiawah Island in South Carolina. It is also the one game that allows vie to wear the Masters green jacket at Augusta National. Along with Tiger, you can elect to play fat loss than 20 golf pros, including Rory McIlroy, Rickie Fowler, Bubba Watson who shares the top's of the game with Tiger and newcomers for the franchise, Luke Donald, Dustin Johnson and Graeme McDowell. Some LPGA golfers Taylormade R11 irons can be obtained, too. And you may you could make your own custom golfer yourself.

New to the 2010 game is support for Kinect for Xbox 360, so you don't have to utilize the controller to swing clubs unless you want to ?a it is possible to strike a pose looking at your television and carry out a real swing going to the ball. (To the uninitiated, Kinect can be a small accessory that sits just above or below your TV screen and captures your real-life movement using its cameras and sensors.

This did wonders generally ?a both for long drives and short putts ?a though I ran across it strange to manage the television during your stance once your onscreen golfer is standing sideways. Unless you get used to it, gamers might be inclined to face while watching TV making use Mizuno MP-69 Irons of their left or right shoulder facing the tv, just as the golf pro you're emulating. And with this visual disconnect, navigating through menus using your hands proved quite complicated; EA Sports could've done a better job at this, that serves to get while using the voice choice to say aloud what you'd like to do.

While not tested with this review, Ps3 owners will use the PlayStation Move wireless motion controller to swing the ball, too. Should you would rather utilize controller, the game focuses heavily for the left analog stick. Simply withdraw to succeed in the specified amount of power, after which push it forward to hit the ball.

Also new in "Tiger Woods PGA Tour 13" can be a game mode called Tiger Legacy Challenge. This is the treat for fans of Tiger. You are able to play through his entire life to date, beginning from hitting balls in their backyard with an appearance at 2 with Bob Hope for the Mike Douglas Show. Play through his pre-teen and teen years, as well as his professional debut, as he first won the Masters at the age of 22, so that as Tiger gets a living legend.

The overall game also offers the choice to create your individual country club; play exclusive courses online web-sites in multiplayer modes (by way of a code within the box); and earn virtual coins throughout action to unlock more goodies.

But there are additional issues, as well as finicky menu navigation using Kinect. The overall game has long load screens between shots and holes, that will be brought on by continually pushing and pulling discount golf clubs information both to and from the EA server. Secondly, the crowd's artificial intelligence is sometimes off, as onlookers might cheer loudly whenever you miss saving money completely or remain silent if you drive the ball over 350 yards lower the fairway. Finally, there are several graphical hiccups, like a close-up with the ball rolling around the green, which could stop for any minute, and after that continue. Probably the game needed a little more time and polish to work out these various, seemingly unrelated kinks.